In recent years, the new e-commerce model of live broadcast of agricultural products has developed rapidly.
Many anchors of major e-commerce platforms quickly realized wealth freedom through live broadcast of agricultural products. Xue Xuexue, an e-commerce anchor of dithering agricultural products, brought 250 million yuan of goods in half a year, Uncle Tian brought 200 million yuan of fresh goods in half a year, and Xiaotian Girl sold 620000 bags of mushrooms in a live broadcast. Not only did she become an online celebrity in the mountains, but also helped local farmers sell mushrooms in the mountains all over the country, The sales volume of agricultural products such as mushrooms is about 200 million in half a year.
Compared with the traditional sales model, live broadcast e-commerce can show the whole process of agricultural production through live video, and combine e-commerce with live broadcast, food, tourism, culture and other elements through cross-border cooperation.
Consumers can not only understand the information of agricultural products, but also enhance their sense of participation and experience.
On the other hand, traditional e-commerce needs to decorate stores, make detail pages, and write copy, which is complicated and tedious.
The simplest live broadcast e-commerce only needs to prepare agricultural products and open an account on the platform to sell their agricultural products nationwide. Simple operation, low cost, and not limited by time and space, can bring higher benefits.
Many people also want to engage in agricultural live broadcast to make money quickly, but they don't know what angle to start from, how to realize cash flow, or what to say when broadcasting.
The following will be taken from Live broadcast mode, live broadcast script, cash flow mode, problems to be noticed And other aspects to explain in detail how ordinary people should broadcast live.
1、 Several ways of agricultural direct seeding
1. IP building
You can select a unique or professional theme, such as food, sea going, picking, breeding, fishing and other directions, to broadcast live in combination with your own interests, expertise and production skills. Many people need to go to work every day and have no time to experience poetry and faraway places, but they can watch people and things far away online.
Live broadcast must have a sense of reality, which can resonate with the audience.
In addition, some interesting elements and interactive links should be added so that the audience can participate, ask questions and discuss in the live broadcast. This interactivity can attract many audiences. People with strong expressiveness who can interact well with people are more suitable for this way.
2. Outdoor live broadcast in the place of origin
One person, one mobile phone and one bracket can carry out the simplest outdoor live broadcast in the place of origin. The cost is not high, and it is more suitable for farmers in the place of origin. As the source of production, they are more familiar with crops, and their explanations are more authentic and professional.
In this way, the audience can directly understand the growth and picking process of agricultural products. For example, live broadcast in the orchard can show the audience the freshness and maturity of the fruit, and increase consumers' trust in buying. It can also be combined with local food, tourism, ecology and other contents to form a comprehensive outdoor live broadcast.
However, there are several points for outdoor live broadcast:
① . The most important thing to adjust your attitude is to stick to it
At the beginning of the live broadcast, there were no fans, and the number of viewers was not large. This is very normal. As long as you stick to it and actively interact with the people in the live broadcast room, the number will gradually increase. Many people can't stand the silence in the broadcast room at the beginning. They sing solo and give up after a few days.
② Prepare equipment and scripts
The outdoor network is generally not good, and network delay or stuck will give people a bad impression. During the live broadcast, ensure that the equipment has sufficient power, the network is stable, and the charging equipment and network enhancer can be prepared. Also, learn some basic live broadcast skills and scripts in advance, and interact with the audience in real time during live broadcast.
③ . Pay attention to temperature
You must pay attention to the temperature when you stay outdoors for a long time. Especially in summer, the temperature is high. It is easy to get sunstroke when you stay in a high temperature environment for a long time. Mobile phones and other equipment are also easy to damage. Sunshades and umbrellas and other sun protection equipment can be built.
3. Live broadcast of delivery
Select a standardized, clean and representative delivery site (such as a warehouse) for live broadcast, and the audience can intuitively see the actual situation and sales scale of agricultural products.
Direct broadcast of Foshan warehouse of Dijiu Group
Highlight the characteristics and quality of agricultural products in the live broadcast, explain the production process and the source of raw materials, answer the questions raised by the audience, interact with the audience online, etc., so that the audience will feel more involved and immersed.
At the same time, you can also add some content about food and health of agricultural products in the live broadcast to attract more viewers.
2、 How to plan live broadcast script
1. Summarize selling points
The color, taste, nutrition and growth environment of agricultural products can be explained, and an outline can be written in advance, so that the ideas will be clearer and there will be no cold.
2. Introduce the usage scenarios of different products
Let the audience know more about the difference between different products you sell. For example, tea. Some products are drunk by themselves. If it is a gift, another product may be more appropriate. This is called "reducing the cost of user choice". However, do not directly distinguish between the advantages and disadvantages of products, just adapt to different scenarios.
Dijiu Group Live Broadcast Team
For example, Douyin, an anchor who sells mushrooms, divides the morchella mushrooms into three grades according to their length specifications, which are suitable for giving away. She doesn't care about the appearance of what she eats and what she eats but cares about the appearance of the product. But she also emphasizes that the length is different, but the taste and nutrition of morchella mushrooms are the same.
3. Tell the audience how to buy
Repeatedly tell the audience where the product is and how to purchase it. You can tell the audience the specific purchase link, how to use coupons, and how to place an order. If it is possible to broadcast live by two people, the assistant can hold the mobile phone to intuitively and step by step teach fans how to collect tickets, place orders, pay, etc. This is something that many novice anchors tend to miss.
4. Give the audience a reason to buy
In the live broadcast, you should clearly tell the user why you need to buy this product, that is, you should explain the reason for buying it.
It should be noted that there is a difference between the selling point and the purchase reason. For example, a red apple is the selling point, but its taste is crisp and sweet. The reason why the elderly and children like to eat it is the purchase reason. A curling stick contains 40 million negative ions, which is the selling point. After curling, the hair will be soft and more beautiful, which is the reason to buy.
The purchase reason is usually more intuitive and directly highlights the benefits to consumers.
5. Set attraction point
In addition to introducing how good the product is, we should also tell the audience what price concessions you have for buying at this time, when you have coupons, how to get them, how to use them most cheaply, and what the price is, so as to stimulate the audience and trigger their desire to buy.
3、 Realization method of agricultural direct broadcast
1. E-commerce promotion : The live broadcast shows agricultural products and recommends purchase links to guide the audience to make online purchases and obtain commissions or profits.
2. Live sale of own agricultural products: There is no intermediate link in live broadcast e-commerce, which can directly reach consumers, with a wider range of sales and higher profits for producers.
3. Sponsorship/advertising revenue: Cooperate with relevant enterprises, insert advertisements or mention sponsors in the live broadcast, and obtain relevant income.
4. Paid services: Provide high-quality agricultural live broadcast content, and provide professional agricultural consulting or services through payment.
5. Live rewards: The audience can reward and support the anchor in the form of physical or virtual objects.
6. Acting as an agent to sell agricultural products of other brands to gain profits.
Of course, in fact, there are many other ways to realize agricultural live broadcast, and these are just some of them. When realizing agricultural live broadcast, you need to select according to your own situation and platform rules.
4、 Precautions for agricultural direct broadcast
1. Product standardization
The agricultural products delivered directly should be standardized and qualified. For farmers, appearance standardization, quality standardization and production standardization must be achieved first to ensure that qualified products are provided.
2 Control the price and reject the low price
Although e-commerce started at a low price, the agricultural products of live broadcast with goods cannot only pursue low prices.
The premium space of agricultural products is limited, unlike that of light industrial products, which can achieve a high markup rate. Excessive pursuit of low prices may damage the interests of farmers and supply chain providers, damage the price system of agricultural products, and affect the quality and reputation of products.
The price should be controlled within a reasonable range according to the quality, added value and other factors of agricultural products, so as to provide consumers with products with real value.
3. Live broadcast of honest operation
The anchor should tell the true product information and not deceive consumers. What you see is what you get.
At present, there is a lot of confusion in the industry. The live broadcast room shows a sense of scene. The selected agricultural products are the best among the best, complete in color, fragrance, and taste. However, when shipping, the goods are slightly mixed up, and the heavy ones are directly "Li Daitao". The goods are not correct.
Live broadcast e-commerce is not a one shot business. Now consumers can choose a lot. Once they have been cheated in your store, they will never believe anything you sell. Only honest operation can go further.
4. Win win cooperation
In many live broadcasts of agricultural products, the anchor is not a farmer, but a team or company. It will also cooperate with farmers or cooperatives, enterprises or professional e-commerce supply chain companies, involving multiple links and interests, and must establish a good win-win cooperation mechanism. Only by making everyone get a return can we provide consumers with better products and services and go further.
5、 Dijiu Group
Live broadcast e-commerce is in the air. If you want to strengthen your ability to carry goods live, learn more attractive scripts, how to arrange live broadcast scenes, how to force orders, how to keep people coming into the live broadcast room and other more professional content, you are welcome to consult Direx Group.
Dijiu Group has several live broadcast incubation bases, bringing together many leading enterprises in the industry, focusing on cultivating and incubating outstanding talents in the field of short video and live broadcast delivery.
Our core advantages lie in professional knowledge training, account incubation and talent transmission. There are many professional live broadcast booths in the base. Through 20% of theoretical teaching and 80% of practical drills, students can fully master the skills of live broadcast with goods under the one-on-one guidance of professional instructors.
