Recently, the Chinese Academy of Agricultural Sciences and Hejun Consulting jointly released the "2022 White Paper on China's Agricultural Digital Transformation" (hereinafter referred to as the "White Paper"), which analyzes the current situation and future trends of digital development in various sectors of the agricultural field.
In the process of digital transformation of agriculture, they proposed horizontal and platform-based digital transformation - digital transformation of productivity. At the same time, a roadmap and five dimensions for comprehensively empowering the digitalization of the agricultural industry chain are proposed:
Digitalization empowers the five dimensions of the agricultural industry chain
01 Empower scientific research: shorten the R&D cycle and increase the success rate
Digital management will promote the innovation of enterprise product development. Enterprises can build a product research and development platform through the collection and sharing of various automated data such as big data and cloud technology, and collect feedback and suggestions from all groups involved in the product cycle, including employees, consumers, partners and other external stakeholders, through the platform, and explore innovation opportunities or optimize existing product solutions.
Therefore, enterprises can shorten the design time of new products according to the new consumer needs, from the aspects of product formulation, taste, packaging, etc., and can efficiently integrate multiple production links, and finally complete the rapid iteration and optimization of product innovation, and achieve a shorter product innovation cycle.
02 Transform the mode of production: realize intelligent and flexible production
Intelligence emphasizes that after the data is connected, the production line can be automatically adjusted according to the production demand, and different products that may be adjusted at any time can be produced on the same production line. Generally speaking, after order information and supply chain information enter the digital management channel, complex orders can be tracked through the digital platform, reducing communication costs and improving delivery efficiency. At the same time, the establishment of a big data system for production and procurement helps enterprises to carry out fine monitoring and realize the monitoring and early warning of internal violations, and the intelligent supply chain system helps enterprises to achieve lean production and flexible manufacturing.
03 Reconstruct enterprise operations: Improve enterprise operation efficiency and reduce enterprise costs
In the development of enterprises, operation management is a systematic work, involving many contents and links. The realization of networked management can effectively improve the production efficiency of enterprises. With the support of digital information technology and management concepts, building a sound operation management system can achieve the purpose of improving the operational efficiency of the enterprise, effectively reducing operating costs and maximizing economic benefits.
04 Optimize user experience: Meet the needs of users in various scenarios
Through digital transformation, agricultural enterprises can use information technology as the blessing in the process of development and operation, take user thinking as the guide, drive the whole value chain with data, attach content and services to products in the form on the basis of the whole link, and improve the use experience of existing products based on the collection of targeted consumption data by capturing changing consumer demands, discovering new demand scenarios, and creating customized consumption scenarios for consumers to enhance users' favorability towards the brand. In turn, it increases the likelihood of conversion, and stores consumer data across scenarios, ends, and channels to drive effective and sustainable brand growth.
05 Innovative marketing methods: Empower enterprises to open up omni-channel marketing links
With the advent of the digital era, the reach and connection between enterprises and consumers have shown geometric growth, online and offline channels are becoming more and more diversified, consumer demand is constantly escalating and retail scenarios are constantly expanding, and omni-channel digital transformation empowers enterprises to open up omni-channel marketing links, accurately identify users through big data, integrate online and offline user data, and unify user portraits including user attributes, consumption attributes, social attributes, activity attributes, interaction data, behavior data, information channels, purchase channels, and hobbies. Break the data silos of each channel, and provide underlying data support for enterprises to carry out more active, more effective and more targeted marketing strategies, so as to stimulate the value of enterprise channel data and drive business growth.
The future of agriculture in the digital age
Trend 1: Digital cloud enables agri-food enterprises to provide one-stop services for the industrial chain
In recent years, with the continuous development of the agricultural industrialization chain of "from the field to the factory and from the factory to the table", the era of food digitalization has come ahead of schedule. Through the digitalization of the whole chain of food, the reasonable matching of production factors and environmental resources has been realized, and the traceable production conditions and circulation environment of food have been created. At the same time, food digital realizes data sharing between enterprises, and the food data cloud creates the possibility for enterprises to provide one-stop services for supply chain and logistics.
Trend 2: Digital innovation accelerates the development of food e-commerce and new retail
At present, the new crown epidemic has accelerated the digitalization process of China's economy and society, and the food retail industry is facing severe challenges, and is also waiting for a new round of recovery under innovation and transformation. Nearly 70% of food manufacturers are expected to put digital projects at the center of their strategy over the next five years, and industry leaders are poised to reap the benefits of digital transformation. The people live on food. The market demand is continuous, the demand gives birth to the product, the product generates the scene, the scene becomes data, and the data is transformed into new value. Food digitalization is consumer-centric omni-channel retail, which realizes the perfect combination of cost, efficiency and experience, and is an opportunity for innovation and value realization in the future food retail industry.
Trend 3: Digitalization of manufacturing
The development of science and technology provides new ideas for food safety, and through independent innovation and "digitalization" to drive industrial upgrading, it can create new growth points for the future development of the food industry. Intelligent manufacturing, unmanned distribution, online consumption and other operating models in response to the epidemic have also created new development opportunities for the food industry in the post-epidemic period. Production enterprises with intelligent equipment and a high degree of informatization have stronger ability to resist attacks. After this round of industry restructuring, the surviving enterprises will be more sensitive to market demand and new technologies in the industry, and those with artificial intelligence technology and Internet support will have a great advantage in the competition.
1. Customized production: In the future, with the personalized customization of food and the operation of the private domain of the community, the food industry will be more inclined to meet the personalized and immediate consumption needs of users in different scenarios, and the root cause is inseparable from the accurate insight into users. As a result, more and more food processors are adopting automated data collection processes to achieve optimal solutions to their needs. In the manufacturing process, the development of big data, industrial Internet, robotics and other technologies is subverting traditional manufacturing methods. In the future, robot technology will be more used in customized production and flexible manufacturing in the food industry.
2. Digitization of enterprise business processes: In the future, more and more food manufacturers will upgrade the company's finance, cost, procurement, production, inventory, sales, quality and other management through the upgrading of information systems, and further standardize the process management of manufacturers. Open up the entire chain from raw material suppliers to customers to achieve accurate and timely demand analysis. Build an ERP management system and conduct business intelligence analysis, so as to realize the gradual optimization of business processes through the digitalization of business processes.
Trend 5: Intelligent supply chain
In the future, the agri-food industry will achieve end-to-end intelligent operation from farm to factory to table.
Under the trend of normalization of the epidemic, the agri-food industry will be more inclined to provide customers with end-to-end digital food safety solutions, the core of which is to open up the process of food visualization, traceability, traceability and management. Therefore, the digitalization and intelligent upgrading of the supply chain will become the main trend of the industry, through the smart supply chain, to achieve the unification of warehousing and logistics and inventory management, and at the same time can solve the three major problems of "link, intelligence, and visualization" in the logistics process.
Many large food companies plan to use advanced PLM systems and SRM software to connect the entire chain from raw material suppliers to customers to achieve accurate and timely demand analysis. Using automated inventory management and manufacturing execution systems, the production process is fully visualized, controllable, traceable, and the production process is optimized and improved, so that assets can be fully turned, cost reduction and efficiency increase can be achieved, and the improvement and perfection of production process can be promoted.
In the future, the following core purposes will be achieved through the smart supply chain system:
(1) Full collection and full coverage of customer information;
(2) Transparent business opportunity process management;
(3) Establish a digital marketing platform to improve work efficiency;
(4) Realize the coordination of product planning, formula management, project management and material management throughout the product life cycle.
As an enterprise in the field of food supply chain, Dijiu Group has been actively exploring digital development, opening up all links of the supply chain through the self-developed information system, and building a scientific, intelligent and refined agricultural big data platform to support all parties in the industrial chain to achieve scientific decision-making, jointly reduce costs and increase efficiency, and improve food safety capabilities.
