Definition of deep processing of agricultural products

Deep processing of agricultural products refers to the process of processing raw agricultural products into high value-added and diversified forms of agricultural products through a series of physical, chemical and biological processes.

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1. The social significance of deep processing of agricultural products

1. Transformation and upgrading of agricultural industry

The rise of deep processing of agricultural products is not only an innovation of business model, but also an innovation of traditional agricultural management methods. Through deep processing, the added value of agricultural products has been increased, farmers' incomes have been increased, and the transformation and upgrading of the agricultural industry has been realized.

2. Sustainable development of agricultural industry

Compared with the sales of traditional agricultural products, the deep processing of agricultural products can improve the added value and profit margins of products, further meet the personalized needs of consumers, and effectively reduce the waste of agricultural products, so as to achieve sustainable development of agriculture.

3. Revitalize the rural economy

At the same time, it also provides more employment opportunities for rural areas, promotes the development of the local economy, and is conducive to the revitalization of rural areas and the coordinated development of urban and rural economies.

The development of agricultural products deep processing projects has broad prospects, but it also faces some challenges. First of all, it is necessary to fully consider the relationship between market supply and demand to avoid a surplus of products or poor sales. Secondly, we should pay attention to consumers' needs for product quality and safety, establish a sound quality inspection system, and ensure the safety and reliability of products. In addition, rural deep processing projects still need to face challenges in terms of technology, capital and talents, and need the support and cooperation of the government, enterprises and all sectors of society.

2. Creative tourism of agricultural industry IP

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What is "Creative Tourism in the Agricultural Industry"?

In the context of rural revitalization, agriculture, culture, and tourism constitute a synergistic system, and they are all in a grand IP architecture to seek mutual cooperation and common development. The big IP system provides them with a direction to develop, which in turn forms a new mode of traffic generation.

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Detailed explanation of the case

Located on the outskirts of Iga City, Mie Prefecture, Japan, there is a farm called Mokumoku. The farm takes parent-child education as the starting point and families as the main demand group, and is an industrial farm integrating sightseeing agriculture, R&D and production, processing and production, and product sales.

The farm can be divided into four main areas, which provide sightseeing, popular science education, product exhibitions, catering and food, leisure experience, commodity purchase, holiday accommodation and other services.
All aspects of agriculture are seamlessly integrated with tourism products to form a closely related agricultural tourism industry chain.

The entrance to the farm is mainly a shopping area, including a vegetable market, a milk factory, a village restaurant, a food court, etc. In the vegetable market, farms work together with surrounding farmers to provide fresh vegetables to consumers, and the farm acts as the entrance, while production requires the cooperation of regional farmers. At the same time, the photos and names of all the farmers who provide the products will be hung up. Consumers can know exactly where the vegetables they buy are produced and who grows them.

For example, there are many pork production and processing products in the pig theme hall, as well as a barbecued pork hall and a sausage theme hall. Locally farmed pork is cooked directly in the restaurant for consumers to taste, and various dairy products are sold in the milk factory.

3. Live e-commerce      

With the development of economy and society, the process of agricultural modernization in China has been continuously promoted, and the consumption of agricultural products has also shown a momentum of rapid development. In recent years, the live broadcast e-commerce industry has developed rapidly and has become an important driving force for economic recovery.

As a new marketing method, live broadcast e-commerce can not only play an active role in promoting the structural reform of the agricultural supply side, but also provide an important impetus for the development of the rural economy.

1. Three modes of live e-commerce of agricultural products

01|Official live broadcast mode

Officials generally live broadcast goods by township heads, town mayors or village party secretaries as live broadcast anchors to help farmers, through the live broadcast room to bring goods to local unsalable agricultural products, to promote the recovery of local industries. It can not only broaden the sales channels of agricultural products, but also effectively enhance the brand effect of agricultural products, enhance the added value of agricultural products, drive farmers' income, and promote the development of rural economy.

02|Live broadcast mode in different scenarios

In order to make the live broadcast of agricultural products respond well and hotly, in addition to high-quality agricultural products and professional anchors, the unique live broadcast room scene is also the key to improving the atmosphere of live broadcast to help farmers. Beautiful natural environments such as rural fields, roads, and orchards give consumers an immersive experience, and the characteristic scenes will make consumers watching the live broadcast feel more cordial, making it easier to guide consumers to buy.

03|Professional anchor live broadcast mode

Professional anchors are professionally trained and have relevant sales experience, and have a professional e-commerce team to operate, and have a large number of fans on major mainstream platforms such as Douyin, Kuaishou, Volcano Small Video and Taobao Tmall, and their sales performance is also among the best. The professional e-commerce team will create suitable personas for the anchors, design different marketing plans, and follow-up services, fully mobilize consumers' enthusiasm for purchase, and make the sales of agricultural products remain high.

Nowadays, agricultural and rural e-commerce has gradually entered the era of "digital commerce and agriculture". Under this trend, Dijiu Group strives to build a digital agricultural trade platform, forming an industrial chain closely connected with production, supply and marketing with digitalization, injecting new vitality into rural economic development and adding new momentum to rural revitalization!

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