According to the latest data, the trading volume of agricultural products continues to rise, and agricultural e-commerce has increasingly become an indispensable part of people's lives. Nowadays, agricultural and rural e-commerce has gradually entered the era of "digital commerce and agriculture", which has become an important driving force to promote the implementation of rural revitalization strategy and accelerate the modernization of agriculture and rural areas.

Under this trend, the polyester supply chain group strives to build a digital agricultural trade platform, forming an industrial chain closely connected with production, supply and marketing with digitalization, injecting new vitality into rural economic development and adding new momentum to rural revitalization.

01

Agricultural e-commerce has been fruitful in the spring and autumn for 28 years

In 1994, the China Agricultural Information Network and the China Agricultural Science and Technology Information Network were opened one after another, and the informatization of China's agricultural products began to take off, and it has been 28 years. In 1995, Zhengzhou Commodity Exchange Institute Jicheng Information Network (now China Grain Network) was established, and in December 1998, the first transaction of grain online began to be explored, and since then, China's agricultural product e-commerce has shown a rapid development trend.

In 2005, online trading of fresh produce appeared. In 2012, online trading of branded agricultural products (Chu Cheng into Beijing, Lychee War) appeared. In 2013, 18 e-commerce models for agricultural products emerged. In 2014, the government promoted the comprehensive demonstration of e-commerce in rural areas, and the financing of a large number of agricultural products e-commerce entered a climax.

In 2018, China's agricultural product e-commerce entered a new stage of digital agricultural product e-commerce.

From 2014 to 2021, the Ministry of Commerce, the Ministry of Finance, and the Poverty Alleviation Office of the State Council carried out the activities of e-commerce in rural comprehensive demonstration counties, with 1,647 counties participating. In 2021, the state will identify 106 rural e-commerce bases, and China's agricultural e-commerce is entering a stage of rapid growth.

2

The development of agricultural and rural e-commerce has made great progress

General Secretary Xi Jinping pointed out: "E-commerce can not only help the masses get rid of poverty, but also promote rural revitalization, which is promising. "In 2022, the No. 1 document of the Central Committee further clarified the implementation of the "digital business to rejuvenate agriculture" project, which is a new measure for the development of rural e-commerce and a new direction for the development of rural e-commerce.

"Digital commerce and agriculture" is the abbreviation of developing digital commerce to revitalize agriculture, which fully releases the empowering effect of digital technology and data resources on the rural business field, comprehensively improves the digital, networked and intelligent level of rural business field, promotes the high-quality development of rural e-commerce, and then supports and promotes the development of agricultural production and the revitalization of rural industries.

In recent years, the development of rural e-commerce in China has been in full swing. A network cable connects urban and rural areas, allowing scattered small farmers to connect with the big market, smoothing the industrial chain from the field to the table, and promoting the transformation and upgrading of agriculture. E-commerce sales have become an important channel for the sale of agricultural products, and it has also become a new support for farmers to increase their income, helping to consolidate and expand the achievements of poverty alleviation and effectively connect with rural revitalization. With the further extension of the flow of people, logistics and capital to rural areas, the potential of rural revitalization is being continuously stimulated.

3

Improve quality and efficiency and jointly promote rural revitalization

In the new stage of development, the e-commerce of agricultural products has new demands, to the "effective connection" and "integrated e-commerce model".

In line with the national trend of promoting the development of rural e-commerce, the polyester supply chain group has jointly built an integrated base of "collection, collection, storage, supply and marketing" at the source of large-scale planting of agricultural products, and quickly implemented the "one county and one museum" project for counties across the country, empowering local characteristic agricultural products to build agricultural brands, connect chains, increase efficiency, promote the integration of online and offline, and increase stock, and lay a solid foundation for the modernization of the entire circulation system.

In the future, with the deep integration of the consumer Internet and the industrial Internet, the old supply chain group will also innovate the business model, expand the scale of agricultural product trading, and at the same time work with the county government and village cooperatives to stimulate the endogenous power of rural revitalization, and strive to promote the new leap and development of agriculture and rural areas.

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