With the continuous development and popularization of Internet technology, agricultural live broadcast e-commerce has gradually emerged. Through the live broadcast platform, direct communication and transaction between producers and consumers have been realized, effectively solving the problems of intermediate links and information asymmetry in traditional agricultural sales channels.

E-commerce live broadcast has opened up new agricultural sales channels, and is also one of the important driving forces in the field of agricultural development in recent years. It is of great significance to consolidate the achievements of poverty alleviation and achieve rural revitalization.

1、 The role of direct broadcast e-commerce in promoting agricultural development

01. Give consumers a more intuitive and interactive consumption experience

Consumers can actively participate in the live broadcast and interact with the host. At the same time, through the live broadcast e-commerce platform, agricultural product producers can intuitively display the highlights and prominent features of agricultural products in terms of quality, taste, nutrition, etc., so that consumers can have a deeper understanding and understanding of agricultural products, thus further increasing consumers' purchase desire.

Dijiu Group Live Broadcast Team

02. The transformation of direct broadcast e-commerce to farmers' production mode

With the rapid development of agricultural direct broadcast e-commerce, farmers' production methods and habits are also quietly changing.

Farmers are no longer simply engaged in agricultural production. They have begun to form agricultural production and marketing organizations such as village level cooperatives and town level cooperatives to expand their sales channels and brand awareness.

Through the live broadcast e-commerce platform, these agricultural production and marketing organizations can more easily promote and sell their products, and at the same time establish closer contact and interaction with consumers, to help farmers better understand market demand and consumer preferences, adjust production methods and strategies, and improve their market competitiveness.

03. Break regional restrictions and accelerate the sale of agricultural products

The sales channels of traditional agricultural products are narrow, and many high-quality agricultural products cannot be sold far away. Even if they are sold, many consumers question the quality of agricultural products.

However, with the rise of agricultural direct broadcast e-commerce, these problems have gradually been effectively solved.

Through the live broadcast e-commerce platform, consumers can not only more conveniently browse the production environment and production process of agricultural products, but also intuitively see the original state of agricultural products, and more strictly control their quality and safety, thus improving consumers' purchase confidence.

Dijiu Group Live Broadcast Team

04. Broaden channels to increase farmers' income and profits

Some traditional agricultural product sales models often have many intermediate links, resulting in farmers' profits being greatly reduced.

However, on the live broadcast e-commerce platform, agricultural producers can directly establish contact with consumers, no longer rely on the intermediate link, and sell their agricultural products through the network to achieve a disintermediated sales model, so as to directly obtain more income and profits.

Dijiu Group Live Broadcast Team

2、 Problems in agricultural e-commerce live broadcast

Agricultural direct broadcast e-commerce also faces some drawbacks and challenges.

First of all, there are false propaganda and bad businesses in the live broadcast platform. In addition, agricultural products are characterized by regionalism and timeliness, which may lead some consumers to distrust online transactions, so that they have doubts about agricultural live broadcast e-commerce.

Secondly, the development of live broadcast e-commerce of agricultural products also faces some bottlenecks in technology, operation and talent. For example, there are shortcomings in data analysis, talent training and other aspects, which restrict the development speed and quality of agricultural live broadcast.

Dijiu Group Live Broadcast Team

How to overcome these problems and improve the development quality and sustainability of agricultural direct broadcast e-commerce is a problem we need to think about and solve.

3、 Dijiu Group for the healthy development of agricultural live broadcast e-commerce

Provide guarantee and technical support

 As a powerful agricultural Internet supply chain group, Dijiu Group entered the live broadcast e-commerce industry early, with a strong live broadcast team and a large live broadcast base, which can provide professional live broadcast technology and agency operation services for agricultural product producers, and create a unique brand image and product promotion scheme for them.

At the same time, Dijiu Group can use its own resources and experience to help farmers and agricultural producers quickly understand and master the operating skills and processes of live broadcast e-commerce.

Dijiu Group Live Broadcast Team

Secondly, Dijiu Group is also trying to select high-quality agricultural products all over the country, exploring a combination of "anchor landmark product IP" agricultural aid model, and cooperating with local governments or enterprises to provide long-term support for some representative high-quality agricultural products.

Through a strong supply chain and logistics network, it provides all-round logistics and distribution services for agricultural product producers, reduces the pressure on farmers and agricultural and sideline product producers, and helps them embark on the road of brand development.