With the improvement of people's living standards and the strengthening of health awareness, the requirements for the quality and safety of agricultural products are becoming higher and higher.

However, the complex production links of agricultural products and the long-distance distribution of supply chain make it difficult to ensure the quality and safety of products.

Therefore, optimizing the supply chain of agricultural products and improving the efficiency and quality of the supply chain has become an important topic.

What is the agricultural product supply chain

The supply chain of agricultural products is a complex business network. From the purchase of raw materials to the delivery of final products to consumers, it has gone through multiple links, such as procurement, production, processing, warehousing, transportation, sales, and so on. Multiple links constitute a supply chain that integrates business flow, information flow, logistics and capital flow.

Different entities are involved in the supply chain, including suppliers, manufacturers, distributors, retailers and consumers. They form a close network through collaboration and information sharing, thus ensuring the quality, traceability and transportation efficiency of agricultural products.

Each link in the supply chain has an important impact on the quality and supply capacity of agricultural products.

Characteristics of agricultural product supply chain

1、 It is difficult to form large-scale effect due to the scattered production areas of agricultural products

First of all, China has a vast territory, with a large scale of agricultural production and a variety of agricultural products. The unique geological landforms and microclimate differences in different regions determine the different quality characteristics of agricultural products in different regions.

Secondly, within the production area, most of the producers of agricultural products are farmers in the production area. They plant them on a small scale and their production and operation are very decentralized.

This situation of decentralized production makes it difficult to promote the standardization and quality of agricultural products, and also because of asymmetric information and imperfect market constraints and incentive mechanisms, it brings great difficulties to the purchase of production areas, which can not form large-scale purchase and sales, and it is difficult to form scale effects in the agricultural product supply chain.

2. Decentralized production and marketing make the logistics path cumbersome

The production and purchase of most agricultural products are usually in different places, and the sales markets are all over the country, leading to the production, transportation, processing, etc. of agricultural products showing the characteristics of non intensive and strong divergence.

The route is generally through logistics transportation to centralized storage locations, gathering at processing or distributors, flowing to distributors and retailers, and finally reaching consumers after several turns and sales.

The dispersion of production and marketing has greatly increased the difficulty of fresh food circulation throughout the country.

3. High requirements for logistics transportation

The production of agricultural products is restricted by season, climate, production area and other conditions, which put forward higher requirements for warehousing and logistics in the circulation process.

In particular, fresh agricultural products are fragile and perishable, with strong seasonality, great market uncertainty, strong regionalism, decentralized production and other characteristics. This puts forward strict requirements for the circulation speed and fresh-keeping conditions of agricultural products, and requires efficient supply chain channels to achieve rapid flow and instant sales.

The particularity of logistics is an important limiting factor for the circulation of agricultural products.

4、 Multilayer circulation system, high loss, difficult to trace

The circulation of agricultural products in China is generally dominated by multi-level wholesale markets, which need to go through multiple links from the source of production to the hands of consumers. This has resulted in the characteristics of long supply chain of agricultural products, many cross links, and large losses.

On the one hand, it is difficult to guarantee the product quality, and it is difficult to trace the source of problems, which brings some regulatory difficulties. On the other hand, it also makes the price information transmission chain too long, the market information does not match, and the information difference is too large, which affects the product circulation efficiency.

Therefore, optimizing the supply chain of agricultural products needs to consider factors such as product quality, supply reliability, cost, traceability, safety and environmental protection.

Dijiu Group

Dijiu Group deepens the supply chain of agricultural products, deepens each link of the supply chain of agricultural products and improves the efficiency and quality of the supply chain by investing in the construction of the source centralized purchase base, optimizing the storage layout, building a digital platform and other ways.

On the one hand, it provides the market with more fresh and high-quality agricultural products, and on the other hand, it achieves better sales results and enterprise development.

one 、 Build source centralized purchase base

As a large supply chain enterprise, Dijiu Group has established a centralized purchase base in the source area of agricultural products nationwide to centralize the purchase volume of agricultural products, thus reducing the purchase cost, and ensuring the quality of products and the reliability of supply.

Because the price and supply of agricultural products are affected by seasonal and environmental factors, the construction of the source centralized purchase base can also help enterprises better cope with market fluctuations and changes.

2、 Optimize storage layout

Dijiu Group has built storage bases nationwide. At present, 24 large-scale storage centers have been built, and it is estimated that more than 80 will be completed by 2023.

The establishment of a warehousing center can improve the efficiency of logistics distribution, reduce costs, and shorten the logistics cycle, thus improving the sales ability of agricultural products and product added value.

At the same time, optimizing the warehouse layout can also improve the security of the supply chain and ensure the quality and traceability of products.

3、 Build digital platform

Dijiu Group has established a SAAS information platform to integrate and manage the information of production, sales, warehousing and other links, improve the transparency and traceability of supply, reduce costs, speed up logistics and distribution, and improve sales results.

Adhering to its corporate mission, keeping in mind its social responsibility, Dijiu Group continuously deepens its cooperation with the origin, optimizes channel integration, strengthens the construction of digital platform, and is committed to building a more perfect agricultural product supply chain system, contributing to the development of rural economy and the improvement of people's lives.