On the afternoon of June 28, Liu Minbin, Chairman of the Board of Directors of Hong Kong Asia Television (hereinafter referred to as "ATV"), together with Wei Lai, President of Asia Future, and General Manager of Asia Future (Shenzhen), paid a visit to Tetsu Group for in-depth exchange and inspection.

Accompanied by Meng Derong, chairman of Dijiu Group, Ke Yuyang, vice president and general manager of e-commerce department, Qian Jianning, deputy general manager of e-commerce department, and Wang Kai, general manager of brand marketing center, the leadership of Hong Kong ATV first visited Dijiu's e-commerce live broadcast training base and office environment, and then had a discussion and exchange in the conference room.

At the beginning of the forum, Mr. Meng Derong, the chairman of Dijiu Group, introduced the development process and business development of Dijiu Group in detail.

Dijiu Group is a comprehensive digital agricultural science and technology industry company. At present, its main business consists of three parts. One is the agricultural supply chain industry that has been cultivated for many years, the other is the huge online live broadcast team and multiple live broadcast bases, the three digital agricultural platform, and the three parts of business are connected and mutually empowered, forming a good profit closed loop.

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In terms of live broadcast e-commerce talent incubation, we actively responded to the national development policy, mainly recruiting college students, Baoma, people to be employed and people who want to start businesses to carry out professional knowledge teaching, so as to solve their business problems.

On the other hand, Dijiu has a perfect supply chain system, which can provide a lot of good sources of goods and easily solve the problem of selecting products for students during live broadcast.

At the same time, Dijiu can provide live broadcast venues and equipment, integrate personnel in all processes of live broadcast, and provide financial support for people in need, so that all people who want to start their own business can start their own live broadcast e-commerce business with light equipment.

In terms of digital capabilities, Tejiu invested 100 million yuan for two years to develop intelligent supply chain platforms for agricultural products, and opened the data ports of Taobao, Pinduoduo, Tiaoyin, JD and other major e-commerce platforms to synchronize the agricultural product sales information of each platform in a timely manner.

It guides planting and production through data, helps county agriculture realize process management through background systems, and opens up new markets for agricultural products through the platform.

Mr. Liu Minbin, the chairman of the board of directors of ATV, and Mr. Wei Lai, the president of Asia Future, said that they very much recognized the old business model. The ATV side attached great importance to this negotiation. The live broadcast e-commerce industry has developed vigorously in recent years, and ATV is also actively transforming to layout the live broadcast e-commerce industry.

As the world's first Chinese language television station, ATV has exported a lot of excellent film and television works to the market over the years, and has accumulated very high brand value, which can provide a good interpretation channel.

Dijiu has professional talent incubation capability of live broadcast e-commerce, perfect supply chain system and strong agricultural digitalization capability. The two can cooperate in live broadcast talent incubation, supply chain, digital platform and other aspects to form a more stable cooperative relationship.

Mr. Wei Lai called for the two parties to discuss cooperation models in Shenzhen to form a good cooperation template, and then expand to other regions for all-round strategic cooperation.

Finally, the leaders of ATV said that the two sides need to communicate more frequently and effectively to promote the establishment of mutual understanding and trust, and achieve more efficient cooperation and better results by strengthening communication.

Visit the headquarters of Asia Television in Hong Kong

 Visit the headquarters of Asia Television in Hong Kong