On the afternoon of July 24, 2023, Dijiu Group and ATV jointly signed a strategic cooperation agreement at the headquarters base of ATV (Shenzhen) and held a grand "launching ceremony of ATV Live Business School".

Mr. Meng Derong, chairman of Dijiu Group, and Mr. Liu Minbin, senior executive of Dijiu Group, chairman of the board of directors of ATV, Mr. Wei Lai, president of ATV Future and founder of ATV Business School, and senior executives of ATV, business partners of the two companies, and national outstanding agents participated in the ceremony.

In addition, Ji Chenlin, the Macao champion of the global supermodel contest, Chen Delian, the 11th ACI International Model Champion and Miss World Tourism Champion, Monica, the 11th ACI International Model Champion and Miss World Tourism Champion, 5 million fans of online red lychees, 1 million fans of ghosts, and many other outstanding beauties were present.

After the host of this event, the general manager of ATV Future (Shenzhen) announced the start of the event to Ms. Shu Yue, Mr. Meng Derong, the chairman of Tejiu Group, Mr. Liu Minbin, the chairman of the board of directors of ATV, and Mr. Wei Lai, the president of ATV Future delivered speeches in succession.

 Meng Derong, Chairman of Dijiu Group

 Liu Minbin, Chairman of the Board of Directors of ATV

 Wei Lai, future president of ATV

They first expressed their heartfelt thanks to the guests present, then introduced the development history and business situation of Dijiu Group and ATV, the background and opportunity of the establishment of ATV Live Business School, and expressed good wishes and firm confidence for the future of the business school. They believed that ATV Live Business School would become an important force to cultivate outstanding talents and promote the development of the industry.

In the presence of all the guests, Mr. Meng Derong, the chairman of Dijiu Group, and Mr. Liu Minbin, the chairman of the board of directors of ATV, completed the signing.

 At the ceremony, Ms. Chen Liping was appointed as the Dean of the Business School, and Mr. Yang Kang was appointed as the Executive Dean, and the co founders and partners of the Asia TV Live Business School were awarded.

 Awarding the co sponsors of the business school

 Left Chen Liping, right Yang Kang

 Licensing partners

Dijiu Group laid out the e-commerce live broadcast field several years ago. At present, it has multiple live broadcast bases and live broadcast training bases throughout the country. At the same time, it has cultivated the supply chain for many years and built an advanced digital SaaS supply and marketing platform.

At present, the platform has served tens of thousands of upstream and downstream suppliers, which enables Tejiu Group to integrate tens of thousands of SKU products in the entire supply chain, and can provide the anchor with comprehensive selection support and personalized recommendation.

Asia TV is the world's first Chinese language TV station. It has many star artists, famous directors and writers. Over the years, it has produced many well-known classic movies and TV plays. Its IP series exceed 500000 hours, with a huge audience and strong brand effect.

In recent years, the country has vigorously promoted digital China, and Dirty Old Group has also started digital transformation in recent years. In the process of transformation, we found that the e-commerce live broadcast platform is an important link to achieve industry digitalization that cannot be ignored.

In addition to the anchor, the live broadcast industry also needs several positions such as vice broadcast, selection, business, central control, field control, operation, optimization, etc. In the current market, the talent gap in the live broadcast industry is increasingly serious.

In order to meet this market demand, Dijiu Group and ATV jointly established the Asia Television Live Broadcast Business School.

The Business School is an educational institution focusing on cultivating professionals in the live broadcast industry. It has many senior mentors. Through systematic training and the accumulation of practical experience, it helps students comprehensively master professional knowledge in the live broadcast field, improve their performance ability and professionalism, and inject fresh blood into the sustainable development of the industry.

The signing of this cooperation agreement and the inauguration of the Asia Television Business School mean the determination of Dijiu Group and Asia Television to comprehensively layout the live broadcast e-commerce business.

The two sides will work together to promote the live broadcast industry towards a more healthy and sustainable development by integrating resources and strengthening cooperation, and cultivate more excellent live broadcast talents for the country, society and enterprises.