In recent years, rural e-commerce has developed rapidly, and many well-known e-commerce platforms have emerged, providing online sales and trading services for agricultural products, and solving the last mile problem of agricultural products through logistics distribution.
Development status of rural e-commerce
First, the scale and influence of rural e-commerce platforms are expanding.
More and more farmers sell their agricultural products through e-commerce platforms, which not only brings direct benefits to farmers, but also provides consumers with more convenient shopping methods.
The transaction volume of rural e-commerce platforms continued to grow, boosting the development of rural economy.
Secondly, the sales categories of rural e-commerce platforms are also expanding.
At first, it mainly sold agricultural products, such as vegetables, fruits, livestock and poultry products. Now, the rural e-commerce platform has gradually expanded to agricultural and sideline products, agricultural equipment, agricultural means and tools and other fields, meeting the diversified needs of farmers and consumers.
Several advantages of rural e-commerce
First, the electronic trading platform for agricultural products has increased the sales channels for agricultural products. Through the electronic trading platform for agricultural products, farmers can quickly promote agricultural products to the whole country and effectively solve the problem of supply and demand.
Secondly, the electronic trading platform for agricultural products has improved the price and profit space of agricultural products.
In the traditional supply chain, the existence of dealers and middlemen will lower the price of agricultural products and limit farmers' profits. The electronic trading platform for agricultural products directly connects farmers and consumers, reduces intermediate links, and improves the price and profit space of agricultural products.
In addition, the electronic trading platform for agricultural products also helps to enhance the product brand and image. Farmers can display their products through the platform and provide detailed product introductions and brand stories to attract more consumers and partners.
This image building is very important for building the brand value and market competitiveness of agricultural products.
The electronic trading platform for agricultural products not only provides online sales and trading functions, but also provides rich information and technical support to help farmers improve production technology and management level.
Through agricultural technology consultation, training and other services on the platform, farmers can obtain the latest planting technology, fertilization methods and pest control measures to improve the quality and yield of agricultural products.
Challenges faced by rural e-commerce
The first is electronic payment and logistics distribution. Electronic payment and logistics distribution in rural areas are relatively lagging behind, affecting the smooth progress of transactions. In order to overcome this problem, it is necessary to strengthen the construction of relevant infrastructure and promote the popularization of electronic payment and logistics distribution.
The second is the digital ability and quality of farmers. Some farmers have limited understanding and application of digital technology, and lack relevant training and support.
Therefore, it is necessary to provide farmers with training programs to improve their digital literacy, so that they can better use e-commerce platforms for sales and transactions.
In addition, the quality and safety of agricultural products are also the problems that need to be solved by the electronic trading platform for agricultural products.
Consumers are very concerned about the quality and safety of agricultural products, so the platform needs to establish a sound quality control and safety detection mechanism to ensure that the agricultural products purchased by consumers meet relevant standards and are safe and reliable.
Development trend of rural e-commerce
First, the importance of traceability and certification of agricultural products has become increasingly prominent.
Consumers pay more and more attention to food safety and environmental protection, and have higher requirements for the source and production process of agricultural products.
The electronic trading platform for agricultural products will strengthen the construction of the traceability system for agricultural products, provide detailed information about the origin and production process of agricultural products, ensure that consumers can trace back to the true source of agricultural products, and enhance consumer trust and satisfaction.
Secondly, rural e-commerce will gradually integrate with agricultural science and technology.
With the development of Internet of Things, big data, artificial intelligence and other technologies, rural e-commerce platforms will be able to better apply these technologies and provide more business models and values.
For example, remote monitoring and intelligent management of agricultural products are realized through Internet of Things technology, market and demand forecasting of agricultural products are provided through big data analysis, and personalized marketing and recommendation are realized through artificial intelligence algorithms.
In addition, the expansion of cross-border e-commerce of agricultural products is also one of the development directions in the future.
Agricultural products have certain regional characteristics and advantages. Through cross-border e-commerce sales, agricultural products can be promoted to the international market, expand export scale, increase farmers' income, and enhance the international competitiveness of the agricultural industry.
Dijiu Group
The digital supply and marketing middle office system developed by Dijiu Group with huge investment has significant advantages and innovation in the field of agricultural products electronic trading platform.
First of all, the middle office system can provide agricultural producers with real-time sales information of agricultural products nationwide in a timely manner.
Through this system, farmers can timely obtain market demand, price dynamics and supply chain information nationwide, so as to better adjust their production layout and improve the flexibility and accuracy of agricultural product sales.
The provision of such real-time information is conducive to the accurate matching and supply and demand balance of agricultural products, and promotes the optimization and coordination of the entire agricultural supply and marketing chain.
Secondly, the digital middle office system of Dijiu Group has opened special halls for all counties in the country to sell representative agricultural products of all counties through the special service of "one county, one museum".
This measure aims to promote the regional characteristics and brand building of agricultural products. By setting up a special hall for each county, it provides a place for concentrated display of agricultural products, provides more exposure and sales opportunities for the characteristic agricultural products of each county, and improves the popularity and market recognition of agricultural products.
In addition, this system is one of the few platforms in China that can open the interface of major e-commerce platforms, and can synchronize products to major platforms with one click.
Through the interface with mainstream e-commerce platforms, agricultural products can quickly enter the sales channels of major e-commerce platforms, expanding the sales scope and channels of agricultural products. The realization of this function has greatly improved the exposure and sales opportunities of agricultural products in e-commerce channels, promoted agricultural products to a broader consumer group, and improved sales volume and efficiency.
