Recently, the Ministry of Agriculture and Rural Affairs issued the "Notice on the Implementation of the Four Major Actions of "Three Products and One Standard" of Agricultural Products (hereinafter referred to as the "Notice") to deploy and implement the construction of high-quality agricultural product production bases, the quality improvement of high-quality agricultural products, the promotion of high-quality agricultural product consumption and the demonstration of qualified agricultural products.
It is foreseeable that the four major actions of "three products and one standard" will not only improve the production efficiency and scale of high-quality agricultural products from a macro perspective, but may also become a landmark event for China's agricultural brand "from big to strong" in the future. In this regard, under the call of national policies, the polyester supply chain group will also actively help the construction of agricultural branding in various regions and promote the upward breakthrough of brand agriculture to achieve results.
Create a high-quality "golden signboard"
The standardization of agricultural brands is accelerating
The "Notice" pointed out that based on the new connotation and new positioning, we should give full play to the leading role of "three products and one standard" of agricultural products on the product side, continuously improve the quality of agricultural products, expand the value-added and efficiency space of the whole industrial chain, and create a high-quality and reputable agricultural "golden signboard".
Agricultural brands are associated with quality. It is necessary to pursue personalized development and win the market with unique product quality, flavor or marketing model. But the premise of personalized development is precisely standardization. Only by achieving standardization can brand agricultural products present their own characteristics to consumers stably, and stable product characteristics eventually form the personality of the brand.
To achieve the standardization of agricultural products, it is necessary to establish and improve the standard system of green and high-quality agricultural products. Nowadays, the polyester supply chain group assists relevant organizations in accordance with the principle of "standard implementation, lack of standard supplement, low standard upgrading", strengthen processing, storage and transportation, packaging identification, grading and grading, establish a sound modern agricultural industry chain standard system, and will cooperate with agricultural product enterprises in the future to provide enterprises with targeted programs from product packaging, brand building, content production, marketing promotion and strategic guidance, etc., to help agricultural products go out of the countryside, into the city, and to the world.
Policy support has been strengthened
"Integrated promotion" brand agricultural enterprises are indispensable
The "Implementation Plan for the Construction of High-quality Agricultural Product Production Base" clearly states that in the future, the construction of 50 key cities for the production of high-quality agricultural products, 500 key counties for the production of high-quality agricultural products, and 5,000 production bases for high-quality agricultural products will be guided nationwide, so as to form a high-quality agricultural product production and supply system with the base as the core.
The "Implementation Plan for the Improvement of Agricultural Product Quality" also clearly proposed: focusing on the improvement of the quality of agricultural products, the "five hundred" construction will be launched, 100 regional characteristic varieties will be cultivated, 100 green production technologies will be integrated and promoted, and 100 agricultural product characteristic quality index systems will be constructed.
The "plan" repeatedly mentions the word "integration", and the integrated promotion requires all nodes in the agricultural industry chain to carry out large alliances and cooperation, and the goal is to form a package of comprehensive technical solutions and drive a number of pilot technology application subjects. As a member of the agricultural industry, relying on the advantages of talent technology and resource integration, the old supply chain group continues to help brand agricultural enterprises enhance their core competitiveness, and will continue to give full play to their own advantages in the future to actively empower the development of the agricultural industry.
Promote the "Internet + Business Model"
Continuously enhance the reputation of high-quality agricultural products
The "Implementation Plan for the Promotion of Consumption of High-quality Agricultural Products" clearly points out that it is necessary to build high-quality agricultural products into excellent brands trusted by the government, convincing by enterprises and trusted by the public. In accordance with the relevant requirements of the "Agricultural Brand Quality Cultivation Plan", we will support relevant organizations such as leading enterprises in agricultural industrialization and food backbone enterprises, accelerate technological iteration and quality upgrading, drive consumption with brands, work together to improve the income of farmers and agricultural enterprises, and solve the "three rural" problems.
The main goal of the consumption promotion action is to increase the consumption scale of high-quality agricultural products such as green, organic and special. Polyester Supply Chain Group actively responds to the call of the policy, focuses on the comprehensive launch of the "three products and one standard" of agricultural products, continues to cultivate green and high-quality agricultural product brands around the world, continues to build a digital agriculture platform, and continuously enhances the market's awareness and reputation of high-quality agricultural products.
The four major actions of "three products and one standard" may fully open the prelude to China's agricultural pursuit of new breakthroughs and new leaps, and in this action, brand agricultural enterprises will usher in major development opportunities. Standing in the tide of the times, the polyester supply chain group will develop towards promoting the "Internet +" business model, and work with more well-known enterprises, counties and towns to create well-known agricultural brands, so as to realize the harmony and unity of industrial prosperity, people's prosperity and ecological beauty.
