A few days ago, the China International Electronic Commerce Center released the "Report on the Development of Rural E-commerce in China (2021-2022)" (hereinafter referred to as the "Report"), which systematically elaborated on rural e-commerce from five aspects: core data, development environment, development characteristics, problems and challenges, and development trends.
According to the report, the rural e-commerce market has entered a period of steady growth, with the national rural online retail sales reaching 2.05 trillion yuan in 2021, accounting for 15.66% of the national online retail sales, a year-on-year increase of 11.3%. The employment of "new farmers" e-commerce continues to heat up, and the role of rural e-commerce in helping rural revitalization is becoming stronger and stronger
The digital economy promotes a positive cycle in agriculture
The eastern region has become the main battle of e-commerce
The report pointed out that in 2021, the national rural online retail sales will be 2.05 trillion yuan, accounting for 15.66% of the national online retail sales, a year-on-year increase of 11.3%. In the first half of 2022, the national rural online retail sales reached 975.93 billion yuan, a year-on-year increase of 2.5%. Among them, the online retail sales of rural physical goods were 890.44 billion yuan, a year-on-year increase of 3.6%.
In terms of provinces, Zhejiang, Jiangsu, Fujian, Hebei and Shandong ranked the top five in rural online retail sales, accounting for 74.0% of the country's rural online retail sales, and the top 10 provinces in terms of retail sales accounted for 89.8% in total. In terms of growth rate, Hainan, Ningxia, Jiangxi, Xinjiang and Guangdong ranked among the top five in terms of year-on-year growth, with a growth rate of more than 20%.
It can be seen that the digital economy promotes a positive cycle of "production + consumption" in agriculture. Under the favorable situation of digital e-commerce, Ningsheng Agricultural Supply Chain Group is using the advantages of resource integration and talent technology to build a digital agriculture platform, lay out the national and regional characteristic agricultural industries with dotted fabrics, and promote the high-quality development of digital agriculture.
New forms and models are emerging
Agricultural e-commerce policies continue to be strengthened
The CPC Central Committee and the State Council attach great importance to the development of rural e-commerce. In 2021, the No. 1 document of the central government proposed to accelerate the improvement of the three-level rural logistics system in counties and villages, transform and upgrade the rural mail and logistics infrastructure, and further promote e-commerce into rural areas and agricultural products out of villages and cities. In 2022, the No. 1 document of the central government proposed to implement the project of "rejuvenating agriculture through digital commerce" to promote e-commerce in rural areas; Promote the standardized and healthy development of live streaming of agricultural and sideline products. In terms of top-level design, the "14th Five-Year Plan for the Development of E-commerce" clearly states that it is necessary to accelerate the integration of e-commerce with primary, secondary and tertiary industries, comprehensively promote the digital transformation of industrial and supply chains, and become an important force to help the transformation and upgrading of traditional industries and rural revitalization.
At present, more and more farmers and businesses promote and recommend high-quality agricultural products through short videos and live broadcasts, and many county magistrates and celebrities have walked into the live broadcast room to endorse and bring goods for agricultural products, helping high-quality agricultural products in the depths of the mountains to quickly move to the tables of consumers across the country.
Layout of the super live broadcast center
Actively contribute to rural revitalization
With the continuous advancement of rural revitalization, Dijiu Group has also actively laid out a super agricultural live broadcast base, an industry selection center, and a vocational school live broadcast professional joint office (live broadcast Xi base), which can help rural areas strengthen the training of farmers' live broadcast with goods, introduce live broadcast talents, and sell products; On the other hand, through the "live broadcast" mode, it can also promote beautiful villages, integrate local characteristic agricultural goods, cultural tourism, catering and accommodation and other resources online, create a super IP of local characteristic rural cultural tourism, and actively help counties and villages develop rural tourism, so that lucid waters and lush mountains can become gold and silver mountains.
Relying on modern management technology of the whole industry chain, the group helps agricultural enterprises and cooperatives in various regions to cultivate new farmers, brings new thinking, new ideas, new methods, new technologies, new platforms and new ways out to farmers, and helps traditional farmers transform and upgrade to modern farmers.
At present, China is orderly promoting the construction of a unified domestic market and a new development pattern of domestic and international dual circulation, which will further provide impetus for the high-quality development of rural e-commerce. The polyester supply chain group will continue to take advantage of the trend, lead the development of the industry with digital agriculture, accelerate the digital transformation of county-level commerce, promote the quality and expansion of digital consumption, and accelerate the integration of primary, secondary and tertiary industries in rural areas.
