On November 9,2023 in the afternoon, Mr Yang Ming with Tonghua business bureau chief Geng Haibo, Tonghua city government in Shanghai zheng, director of the Tonghua city, deputy director of finance and city, deputy director of the ardent line to clean old group, on how to use digital technology power Tonghua agricultural uplink (upstream with Internet technology from the production to the country), promote the county economy development issues carried on the thorough exchange.

Tonghua led a line first in the old group, Xiamen, the network technology founder and CEO Mr Chen Qinfeng, clean the old group big health division, Mr Zhang Kangjun, brand marketing center general manager of Mr Wang, visited the Shenzhen Asia TV school headquarters and the old group office environment, then the two sides has carried on the discussion in the conference room.

At the beginning of the meeting, Mr.Chen Qinfeng first introduced the digital technology strength of The Group and Xiamen ZhongNetwork Technology Company, and analyzed the current sales situation of county agricultural products in the e-commerce channels.

He said that the traditional e-commerce sales of agricultural products are mainly decentralized online retail, leading to the separation of production and marketing. Many high-quality agricultural products are not sold locally, and the real appreciation process of the products has not been realized in the local area.

It not only reduces the income of farmers, but also leads to the asymmetry between the production information and consumption of agricultural products. Agricultural products of regional brands in the market are mixed, and it is difficult to distinguish whether they are really produced by the local area.

Therefore, county and rural e-commerce urgently need to break through, need to establish county digital supply and marketing platform through digital means, realize the integrated management of production and marketing, promote the sale of county agricultural products to the whole country, drive the local economic development and realize the retention of tax in the local.

Tonghua leadership first to polyester the old group and its Xiamen all the network technology company technical strength, said at the same time, Tonghua belonging to the changbai mountain mountains, fertile land, rich in all kinds of rare medicinal materials and agricultural products, is not lack of high quality products, the real lack is to let the local agricultural special products value, help farmers get more benefits, way to achieve common prosperity.

After detailed consultation and discussion, the two sides finally determined the development direction of upgrading Tonghua agricultural industry by establishing a digital supply and marketing platform and building a landmark agricultural products brand.

Led by the government, the Group provides technical means, the two sides jointly establish a local digital supply and marketing platform to realize the sales and delivery of agricultural products in the local area, and assist agricultural products to open various sales channels to realize the integration of production and marketing.

In addition, select representative agricultural products for brand operation, and build Tonghua agricultural products brand with landmark significance through scale effect.

There are many benefits to building a landmark agricultural product brand.

First of all, it can improve the market competitiveness of the product.Landmark product brands can deliver high quality, safety, health and unique information to consumers, attracting more consumers to choose to buy.

Geng Haibo, Director of Tonghua Commerce

Second, brand loyalty can be established.Landmark product brands represent the tradition and quality of a specific region, and have been certified and protected. Consumers tend to have more trust in landmark brands.

Finally, it can promote regional economic development.

Through brand promotion, the added value and price of agricultural products can be improved, and farmers' income can be increased. Moreover, landmark products often echo the regional tourism resources, which can attract more tourists to visit the region and buy products, and promote rural tourism and rural revitalization.

At the end of the meeting, the leaders of Tonghua asked the group to implement the cooperation plan as soon as possible to help Tonghua realize the upgrading of digital agricultural industry.